While You're Busy Messaging To The 5 Percent,
What's Going On With The Other 95?
In my last post I talked about messaging to the 5%, and why I believe that putting all your eggs in that one basket is a mistake for elder law and estate planning attorneys. The vast majority of adults in the U.S. truly want to spend their entire lives living independently in the home of their choice, surrounded by family, friends and – if necessary – a handful of skilled professionals who can support them in that goal.
This is a huge market that offers you the potential to expand the scope of your work, increase your visibility within your community and yes, bring you joy. After all, talking about strategies for living is a lot more fun than talking about death. I speak from experience.
Each of us forges our own path through this life and, though we’d like to think our journey is unique, we all encounter some of the same questions and challenges at one point or another. There aren’t that many topics to cover when dealing with Families & Seniors – a dozen or so. The variations in these topics come with the clients themselves - family dynamics, the scope of their support network, and their resources.
I prepared this free pdf for you that lists the most important, top-of-mind concerns shared by Seniors. Use it as a guide to help you better address the needs of the 95%. (No opt-in required. Just go download it.)
Look, doing the work you do is hard – keeping up with legal changes, the meticulous attention to detail, compliance with your state laws and all the governmental entities involved in your client’s lives, running the office, leading your team. That’s the difficult part of the work you do.
Communicating with your clients shouldn’t be. They’ll tell you exactly what they want to know about, and give you plenty of opportunities to connect with them. Are you listening? If you need help, let’s schedule a time to talk. Helping attorneys better understand their clients' challenges is what I do.
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